Media & Advertising

Spinacia Tech is a solution provider to some of the leading media organizations and technology businesses in multi-screen advertising, digital publishing, video platforms, and social media spaces.

Ad Tech Providers

The growing adoption of ad tech is revolutionizing the way media is bought and sold. With the rapid growth of programmatic buying, the online advertising industry is constantly evolving—there is always a new technology being designed; newer means of identifying and addressing audiences and deriving a better measurement of media and ad spend are being found, even as we speak.
Today, the online advertising marketplace is more crowded than ever with ad networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), analytics providers, data aggregators, mobile ad networks, and social media companies, among others. The value addition provided by such entities in the context of advertising operations has reached unprecedented levels.

At Spinacia Tech , we assist clients with the following:

Engineering of DSPs, SSPs, ad exchanges, and ad platforms, and their integration
Programmatic buying and agency trading desk implementations
Development, integration, and implementation of data management platforms (DMPs) for effective targeting
Implementation and integration of real-time bidding (RTB) with OpenRTB standards for online advertising and mobile advertising
IAB-compliant mobile ad SDK and in-app ad format development and integrations
Game engine ad SDK integration for apps (example: Unity, Marmalade, Corona, among others)
Development and integration of ad network mediation platforms
Development of self-serve advertising systems for publishers, agencies, and advertisers
Products for sales management, contracts, and proposal management
Inventory forecasting tools for publishers

Advertising and Marketing

The infusion of technology in marketing functions has created significant opportunities and changed the dynamics of the industry. With organizations increasing their technology investments to enhance their marketing and sales functions, and businesses becoming more demanding, it has become critical for agencies and marketing service providers to not only ensure faster time-to-market but also enable timely decision support mechanisms.

Having worked with the world’s leading agencies and marketing service providers, Spinacia Tech has provided technology and business solutions that include:

Ad ROI measurement and cross-channel attribution solutions
Tools to automate business workflows around media planning, ad campaign management, and bid management
Solutions for internal cost and project management; revenue and invoicing
Consumer-facing web and mobile properties (HTML5 microsites, social media apps, mobile-native applications) for brands
Internet marketing: SEO, SEM, social media marketing, and reputation management
Email marketing and direct mailing solutions
Account-based marketing solutions for B2B lead generation and targeting
Digital out-of-home advertising solutions
Affiliate programs and networks—solutions and implementations
Market research, audience management, data aggregation, analytics, and decision support services
Customer information and relationship management systems—social CRM implementations
Promotions management—surveys, sweepstakes, polls, and advergaming

Media Publishing

With the rise in digital content, the Publishing industry has now begun embracing digital content aggressively. What was once dominated by traditional print and analog-driven consumption models has transitioned to digital channels such as web, mobile, and social media. This dynamism of the industry has meant that media publishers are now depending on holistic multi-channel content management, editorial, and business systems to address the growing significance of digital subscriptions and advertising opportunities.
Spinacia Tech , through its expertise in bespoke and product-based solutions, has helped media publishers to address:

Content management needs: multi-channel publishing by leveraging industry-leading tools, enterprise content management systems, and bespoke solutions
Incorporation of new content consumption channels—mobile, social media, and web
Mobile and tablet native applications for platforms such as iOS, Android, and Windows
Subscription management, bundling, and pricing models
Implementation of programmatic ad sales and media buying platforms including ad mediation
Revenue analytics and projections
Audience engagement, ad retargeting and integration with various DMP platforms
Content recommendations, targeting, and contextual suggestions
Manual processes focused on content re-purposing for various media channels

Entertainment Production

Entertainment production businesses in the areas of film, television, and music require digital transformation to stay relevant. Digital transformation initiatives also help improve productivity to a great extent.

New technologies can help address a wide range of media-specific challenges in content and assets, digital transformation, managing licenses and contracts, and digital distribution. With growing penetration of mobile, cloud, and other emerging technology advancements, it is critical for digital production and post-production support houses to adopt digital and multi-channel distribution.

Our Media & Advertising vertical brings extensive expertise across the digital value chain. Spinacia Tech is the preferred software engineering partner for leading interactive media companies, media production houses, studios, broadcasters, and streaming media companies across the globe.
Our experience includes implementation and engineering of solutions around:

Workflow automation for post-production services
Royalties and contract management
Intellectual Property Rights management
Copyright and licensing for media and digital products
Digital Asset Management (DAM) implementations and integrations
Digital rights and subscription management solutions
Subscription solutions with multi-tier pricing
Video segmentation and logging
Precision frame scrolling
Development of subtitle editing tools
Transcription and metadata management
CMS solutions: ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets
Invoicing and reporting solutions

Social Media

Over the last few years, social media networks and platforms have established themselves as significantly important communication channels for advertisers, marketers, and publishers. The increasing number of consumers using social media channels has prompted businesses to feature social channels in their marketing, communication, product, and promotional strategies.
With an increase in average time spent on such platforms by consumers, businesses are ‘socializing’ their content and promotional activities to derive stronger consumer engagement and Return on Investment (RoI). In addition to being effective communication channels for marketers and consumers, social media always presents a sizeable avenue to undertake competitive cognizance and analysis.

Spinacia Tech has helped businesses extend their content, marketing, and promotional activities through its Social Media Services portfolio, which includes technology solutions and managed services such as the following:

Social platforms engineering and integrations
Social Media Marketing (SMM) solutions—Facebook, Twitter, Pinterest, Instagram, and more
People-based marketing platforms with social custom audience integrations
Social media reputation management platforms and services
Social listening, social media monitoring, buzz marketing
Brand pages, interactive games, quizzes, promotions, advergaming, and apps for popular social platforms
Social audience engagement and predictive analytics platforms

Video, Interactive TV & OTT

The convergence of the Internet and broadcast TV has changed the way viewers interact and consume broadcast content. This convergence has enabled viewers to access both broadcast and Internet content on a unified platform—a platform that allows diversity in content and interactions.
Viewers and businesses can now engage in interactive, two-sided conversations that are increasingly facilitating program engagement, advertising, and content consumption. It has also opened up opportunities for highly innovative and interactive advertising and marketing campaigns.

Through its technology solutions, Spinacia Tech has helped businesses address and optimize their offerings for this space. Such solutions include the development, integration, implementation, and enhancement of systems that help manage:

Integrated programming, ad inventory, and ad sales management systems
Internet TV & OTT implementations with pluggable modules to pick and parse data and aggregate metadata from varied content providers in order to create and enhance Internet video navigators and players
TV Everywhere solutions for 4G networks
Platform as a Service (PaaS) solutions to help organizations manage and distribute live and on-demand content
IPTV implementations and streaming apps for mobile and TV platforms to provide true TV solutions in and out of home
Rating and impact predictive systems for ad campaign forecasting and management
Cloud-hosted audio, video, and ad management and delivery
Interactive TV solutions focused on promotions, quizzes, content, deals, advergaming, and offers to drive consumer engagement
Multichannel distribution (linear and on-demand)—web, social, mobile, consoles, streaming media, and VoD
Subscription management systems
Electronic Programming Guide (EPG) implementations
User engagement, audience segmentation, and ad metrics reporting

Managed Services

The growing role of technology-led operations in the Media & Advertising domain has intensified the need to manage myriad applications and infrastructure. With almost every business expanding its footprint across the web, social media, and mobile, managing business-enabling information has become significantly challenging.

For the Media & Advertising industry, Spinacia Tech has leveraged its domain expertise to help businesses manage their manual processes better. These processes—consisting of a mix of managed, technology-enabled, and knowledge-driven services—span the length and breadth of the industry. Our portfolio of BPO services for the Media & Advertising industry includes services focused on:

Reputation management and social media monitoring
Social media marketing
Search Engine Optimization (SEO) and Social Network Optimization (SNO) consultation and implementation
Search Engine Marketing (SEM), paid media, and Pay-per-Click (PPC) workflow management
Data cleansing, ETL, and analytics
Website design and brand building
AdOps—ad trafficking, campaign management, optimization, and reporting services
Web analytics implementation, support, and analysis
Market research and competitive research
Email template customizations and email marketing operations
Creative production and QA
Application and infrastructure management

Consulting Led Approach

The Consulting group of the Media & Advertising vertical at Spinacia Tech includes business analysts and solution architects who are functional experts in the Advertising & Marketing, Ad Tech, Media Publishing, Entertainment Production, Social Media, and Interactive TV domains.
A Business Analyst at Spinacia Tech partners with clients to envision and deliver an end-to-end solution—right from product conceptualization to solution design and development. The Consulting also spearheads efforts to percolate industry knowledge among the engineering and technical teams, thereby helping deliver better value to our clients.

The Consulting group can take on the role of requirements ownership and help with various product management activities including:

Competitive analysis
Gap Analysis—study the ‘as-is’ processes and recommend a leaner ‘to-be’ approach
Requirement elicitation
Prototyping
Build vs. Buy evaluations
System integration approach
Solution engineering
Product backlog management
User Acceptance Testing