Spinacia Tech Digital

Spinacia Tech Digital

Spinacia Tech’s robust marketing services offerings help businesses establish a digital presence and drive customers to the Brand. Spinacia Tech has proven expertise in delivering marketing and branding needs for businesses across industries.

Branding

Visual communication

This refers to a set of guidelines that helps maintain brand recognition and visual continuity through the use of typography, graphic design, photography, color palettes, among others.

We manage concept creation, design direction, content management, and artwork for printed material such as brochures, leaflets, newspaper inserts, and presentations. Our work includes the following:

• Logo design
• Outdoor advertising; that is, posters, banners, hoardings
• Retail and exhibition design panels
• Product packaging
• Designing of corporate stationery

Creative Production

Digital advertising is playing a key role as an enabler in the consumer decision journey today. It also adds to measurable conversions and creates brand awareness. At Spinacia Tech, our creative team goes beyond generating art. We understand the user journey touchpoints and create creatives to meet the business objectives.

Our user-centered design (UCD) approach ensures that every aspect of the design is taken care of and tested with the end-users in mind. Whether it is for a product, application, or website, we craft customized User Experience (UX) and Visual Design solutions that offer intuitive and interactive experiences.

Our visual design and branding services include:

Corporate Identity

• Logo Design
• Web / Mobile Branding
• Brand Channels
• Web / Intranet Branding

Print Design

• Corporate Brochures
• OOH Advertising
• POP – Packaging & Point of Purchase Design
• Exhibition Design
• Infographics
• Iconography
• Press Ads/Recruitment ads

Digital Creatives

• Game Design
• Social Media Collateral
• E-mailers
• Marketing Videos
• Digital Signages/Standees/Kiosks
• LFD Designs
• Animated GIFs/2D Animation
• 3D Modeling/Walkthroughs

Content Marketing

Content is one of our core strengths. From content strategy and editorial planning to field execution and ROI measurement, we help organizations draft and deliver compelling marketing stories that strike a chord with customers and inspire the desired action. Pivoting our way through an experience-led market, we create relevant content on assembling the right mix of digital and business transformation skills.

Our end-to-end content lifecycle approach cuts through the complexity enhancing speed to market and relevance, at scale. Our content marketing services include:

• Video Production
• Content Creation, Remarketing
• Social Posts, Promotional Infographics
• E-Learning Solutions
• Experiential Marketing (AR/VR) for Interactive
• Thought Leadership Articles
• Whitepapers
• Blogs
• Online Reputation Management
• Sell Sheets
• TV Show Reviews

Campaign Management

In this fast-paced digital economy, a typical consumer is more aware and has exposure to global products and services. Businesses these days are more focused towards building stronger client relationships that are two-way, productive, and profitable in the long run. To achieve this bond with every customer requires developing a comprehensive digital marketing solution that engages, influences, and provides actionable insights.

Spinacia Tech helps businesses build the best fit for their organizational needs by providing a comprehensive solution that ensures efficiency and effectiveness. We aim to help you build long-term and productive relationships with your customers in the digital avalanche of abundant consumer data.

Spinacia Tech digital marketing covers an array of solutions that you can pick and choose from –

Campaign management – Planning a campaign the right goes a long way in achieving better results and delivering business objectives. We are cognizant of the fact that campaign planning should be able to identify target audiences, potential competition, and your business objectives. Comprehensively, all features under campaign planning include complete support right from the launch of your campaign planning cycle to implementing and automating your overall marketing campaign. Our offerings span campaign planning and execution across Display, Search, Social, Email and Mobile channels.

Creative Concepts & Production – Successful marketing campaigns are always known by their media collaterals. A visual that sticks to the mind and creates an impact goes a long way in establishing your brand image. Spinacia Tech’s creative team helps to create visuals that are consistent to your brand image, messaging, and overall marketing objectives.

Marketing Automation – Automating your emails, social media posts, and marketing activities helps in saving time and increasing the overall productivity of your sales team. From demand generation, lead nurturing, to sales outreach, every communication can be automated and streamlined. Our exposure to tools such as Padot, Marketo, Adobe Marketing Suite, Salesforce Marketing cloud and Hubspot ensure complete support to our clients for platform set-up, support, integration, and automation.

Measurement and Recommendations – With the humungous amount of data influx, businesses have now begun to leverage this data towards achieving sales and marketing goals. Our skilled digital marketers use data from tools such as Google Analytics and Adobe Analytics to recognize and analyze your website visitors, existing bottlenecks, and several other issues. We offer funnel, channel, and content analysis along with audit, testing, and optimization.

Usability

UX services

We prefer to add value to every application or product that has a user interface (UI). Irrespective of the platform, operating system, vertical, or domain, the Spinacia Tech UX team is adept at handling user experience (UX) challenges and has successfully delivered quality work for more than eight years.

Our user-centered design approach ensures that every aspect of the design is taken care of and tested with the end-users in mind.

Usability

It is at the core of any project that we handle for a complete UX. We follow multiple methods to ensure users’ satisfaction with the application.

User research

When we talk about User-centered design (UCD), it is implicit that users come first, and hence understanding the users, their demographics and psychographics, and their expectations and interactions with the system is vital for coming up with the perfect fit design solution. The Spinacia Tech UX Group has been involved in multiple projects for user research to help clients plan the re-enhancement, followed by the Design phase.

Once the target users, primary and secondary users, and user groups are understood with the help of stakeholders, and personas or scenarios are created, multiple data gathering methods are followed based on the type and complexity of the requirement.

User interviews

This method involves personal interview sessions with the end-users. The method is suggested and performed when understanding the users’ psyche and expectations is important. It helps in capturing:

• What users need from the site, application, or product
• What are their key goals
• What do they feel about the application or interaction
• What are their wishes from the application or product

This method helps in capturing qualitative data that can provide insight into what more is required to be accommodated in the design for a better UX.

Focus groups

This method is suggested when feedback for any new approach or design is required from a larger audience. It helps in capturing first-level response on a new design or approach, users’ thinking process and attitude towards the change, and the acceptance level. It helps in connecting with 8-20 users at a time to get the feedback.

Usability testing

When it comes to capturing detailed feedback on interaction design before or during the Design phase, getting the task flows tested with the actual users helps in making the design meet the users’ expectations. The Spinacia Tech UX team has performed UTs and remote UTs for many clients so far and has its own UT lab to carry out these tests.

Contextual inquiry

This research technique is used when the environment plays a role in the users’ interaction with the system. The focus is on traveling to users’ locations, capturing the user interaction in a particular context, and recording it to identify pain areas in the existing design. The Spinacia Tech UX team has performed contextual inquiries for clients from Healthcare, Travel & Hospitality, and other domains.

Surveys

Surveys are done when quantitative data is more important than interacting with individuals to capture qualitative data. In this method, a large number of users can be contacted at the same time to get information. This technique is quite useful at the initial stage of product or design conceptualization to understand the psyche of the users and their expectations.

• Interaction design

Personae

It is important to understand the target user groups and consider them throughout the Design phase. Hypothetical users (personae) are created to represent actual user groups and scenarios or task flows are written around them. This helps is getting close to the actual users’ expectations and considering them till the end of the Design phase. These personae also help in identifying the user profiles for Usability testing or any other data gathering method.

Scenarios

These are combinations of multiple use cases pertaining to real-life stories. Use cases are action-driven wherein scenarios are completely based on real-life situations in which a user interacts with systems. Writing scenarios for various personae is helpful for both usability reviews and design.

Usability reviews

While re-enhancing the existing design, reviews play a major role. Conducting a walkthrough of the application or website while keeping personae and scenarios in mind makes it easy to find defects and areas for improvement. These can be quick page reviews or detailed usability reviews, as per heuristic principles. Most of the projects that the UX Group handles in Spinacia Tech go through reviews and usability tests to check for bottlenecks in the design. Formative and summative methods are used during the project life cycle.

Comparative analysis

This method is quite similar to usability reviews. Here, reviews are done for multiple sites together, comparing them on various parameters. These are quite helpful in finding where a particular website stands as compared to its competitors.

Task analysis

It is important to understand the users’ goals, their interactions, and thought process while they are performing tasks on any application or product. This phase involves identifying the gaps in the existing task flow and coming up with new hierarchical task flows using task flow diagrams. This helps in breaking down larger or complex tasks into smaller or simpler task flows and working on each one independently to get close to the expectations users have from the design solution.

Information architecture

The hierarchy of information plays a major role in the way users will interact with the system to find the required information without any hassles. It is important to capture the logic that goes into finding information and design the solution accordingly. It needs to be a data-driven method and hence, we use the card sorting method with actual users to understand their thought processes and implement them to define the information architecture of the application or website.

Paper prototype

Once the information architecture is completed, rough paper sketches are created for key screens that can be tested quickly and are easy to change. Changes carried out early on save time later. Expectancy tests are carried out here with the users to get early feedback on the design. This method also helps designers and developers to brainstorm solutions.

Low-fidelity prototype

Quick wireframes are created keeping the scenarios and task flows in mind and tested with the users. This method involves a quick translation of high-level concepts, which are easy to change.

High-fidelity or interactive prototypes

After quick prototyping and tests with users, enough feedback is gathered to move on to the next level and come up with an interactive, high-level concept. Each wireframe is detailed out to enable users to get a feel of the final design. At this stage, users are able to navigate through the application or website and provide feedback.

Understanding the users and branding

To create visual concepts, it is important to first understand the target users and their demographics and psychographics. The target user group plays a major role in identifying how the personality of the design needs to be mapped with the brand personality or attributes and user preferences. The play of colors would also depend largely on the target audience.

Similarly, understanding the brand attributes and following defined guidelines is a key aspect for us. Visual design concepts that the Spinacia Tech UX Group comes up with will be based on these two aspects.

Visual design

Visual design

Visual design plays a major role in providing a good UX to the end-users. It goes beyond the look and feels of supporting good information architecture. It needs to first support branding guidelines, be welcoming to the users, retains them for longer, become a key differentiator for people to remember and make associations with the brand, and help in understanding the information hierarchy. It is important to follow the design trends while achieving the rest of the goals.

Visual concepts

Along with branding guidelines, all the design principles are followed to create visual concepts. Two to three concepts are created with different approaches. These approaches are discussed and reviewed at every stage. All the key brand attributes are considered for all concepts. It is then up to the stakeholders to select one of them. We also suggest a Brand Attribute Test to be carried out with the end-users to obtain the users’ preferences.

Visual design guidelines

Detailed branding guidelines explaining the visual language, transitions, fonts, and effects are created to explain the design style. This is helpful in creating further sections and converting designs into HTML mockups or desktop designs.

Design elements

Based on the concepts, the team creates design elements such as icons, illustrations, 3-D graphics, animations, and infographics. Concepts for each individual design element are sketched, brainstormed, and finalized. These elements are then explained in the visual design guidelines.

E-Learning Content

Spinacia Tech has proven expertise in providing high-quality and interactive content for instructor-led trainings; and web-based and mobile-based courseware to effectively engage and educate learners. We enable clients to manage, track, and support effective learning strategies for their organizations by using advanced learning technologies.

Content Design

We offer the following eLearning solutions to our clients.

Tools and Technologies

Learning Technology

Our expertise lies in the following technologies.

Technology Advisory

Our approach broadly covers the following activities.

Technical Content

In a rapidly changing world of digital technology, there is an ever-growing need for creating quality documentation for all the phases of software development. Documentation is about presenting technical information in a language that is easy to understand for a wider range of audiences without leaving any room for ambiguity, bias, and uncertainty.

• The Technical Content team has been providing high-precision product documentation services for more than 20 years.
• The team has the skillset and experience to document complex IT solutions and software functions in a simple language to users with varying levels of understanding.
• To ensure high quality of deliverables, we follow a four-phase robust methodology for our technical content services:

1. Requirements Gathering

• Interacting with Subject Matter Experts (SMEs) and attending product walkthroughs
• Understanding requirements by studying the existing documents and by exploring the functions of the product

2. Analysis and Design

• Performing audience analysis
• Performing gap analysis, if applicable
• Identifying suitable deliverables
• Defining structure, layout, and style sheet for the overall look-and-feel of the deliverable
• Choosing style guides and compiling
• Preparing Table of Content (TOC) or work outlines
• Preparing effort estimates and timelines

3. Content Creation and Review

• Creating content
• Performing peer, technical, and language review, and incorporating feedback
• Sharing the deliverable for client review and incorporating feedback

4. Delivery and Deployment

• Obtaining sign-off from the client for the final deliverable
• Deploying the deliverable

Technical Content Deliverables

We create both technical and functional documentation deliverables. We also help our clients migrate legacy documentation to XML-based modular documentation.

The following table highlights some of the deliverables that we create for our clients.

Technical Content Tools

Our strength lies in our ability to use the latest industry-standard documentation tools. In addition to the following authoring tools, we use various tools and mechanisms for project management, conversion, image editing, and version control to complete a deliverable and guarantee quality documentation services.